The Avenida Paulista is a 3-kilometer-long street southwest of downtown São Paulo. It was inaugurated in 1891; coffee farmers, banks, consulates and government ministries built their headquarters there, which were quite magnificent at the time. Since their inception, they have been a reflection of the change in politics and economy in Brazil. Today, in addition to being a site for administrative buildings for globally-active firms such as banks and publishers, it is also a meeting point for rallies and demonstrations as well as a point of attraction for tourists. It is home for the homeless, a workplace for street musicians, a shopping street, and a trademark of the largest city in Latin America. Personal work, 2013.